A website should provide an easy, memorable and trouble free visit everytime. One that enables a user to get to the information that they want as quickly and easily as possible!

How is this achieved?

all enabling the user to access every piece of information they want, simply and quickly. This is done by removing diversions, unimportant stuff and focussing in on the core message.

The client
The client knows their business, their sector and target market better than any web designer. They know their customers and their motivations.

Our job is to listen to the clients brief and deliver to their objectives. We should ask questions; lots of them, that real business growth can be delivered.

the design

Keeping the design simple is important. Web users have short attention spans.

If the website does not immediately attract your customer and tell them what they want, they will move on in frustration.

Simplicity is key. Provide room to breathe; make room for white space on the page through a combination of imaginative layout and typography.

Distractions on the page should be avoided. A home page that takes time to load and then has no information except a clever graphic, is time wasted.

A website should be simple to navigate, easy to understand and above all, intuitive.

the content

Most people will not read beyond a first sentence or a paragraph on the internet. Indeed, research by Jakob Nielsen suggests that the average user only reads 28% of text on a web page.

Content should be clear, concise and to the point.

Reduce your content by half, and then reduce it by half again. Be ruthless.

Who you are and what you do should extend beyond drab text only descriptions, it should be communicated in everything you do.

This means pictures.

This means testimonials.

This means effective, communicative and representative design.

This means little blog entries that communicate your thoughts, that enable people to get into your mindset, to see how you think.

This all helps communicate to your potential clients or customers that you are the kind of company they want to deal with!

he wanted a professional looking site with all the information about his company all in one neat little package. That’s all.

 . . . here’s the fresh look!

. . . . and this:

From this I created Sarah a new facebook page:

. . . . and then I updated her website! Believe it or not, this was the easiest part! Seeing as all the content already existed in the wordpress site it was just a case of changing the layout, colours, new logo et voila! What do you think? Not bad for a miss-spent afternoon helping my sis!

Johnsons Butchers
-Brothers ‘Johnson’ of Woodhouse and Keyworth want a site that isn’t too serious that really communicates their personality: take a look!

Charnwood Cleaning Services
-Gren wanted an up to date and clean site for his services. He’s very happy with the result although insistent on the use of his existing hand draw logos. Still, a pleasure to work with and happiness all round! Have a gander!

Also working for MJV Management Services. Spankingly professional new website is under construction. Watch this space!

on this occasion I took a trip down to Johnsons emporium and took a few snaps to put on the site too!

There is no doubt that mobile surfing is becoming more and more popular as a greater number of people have access to smartphones. These devices are always on, always connected and therefor an ever present medium through which you can communicate you message. Trouble is, it’s hardy easy to navigate most sites as you are constantly zooming in and out and using fiddly menu icons.

Creating a mobile friendly version of your site makes the ever growing number of smartphone users use your site to its full potential and let’s them know you’re thinking of them!

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Source: The Growing Importance of Mobile Website Optimization Infographic

Cocoa7Four is the outside catering ‘arm’ for The Griffin Inn. Offering all the best bits of the pub ‘to go’!

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For this site we wanted to communicate the high quality of products and services on offer in a simple two page static site.

This was one of my more recent HTML efforts and I’m rather proud of it!

Cocoa7Four.